Melidé / Branding, UI/UX, social media
A new visual identity for melidé, an eco-sustainable clothing company
active since 2014 online only.
The challenge was to overturn a brand that over the years has obtained its recognition, giving to all the visual identity new life and a more international breath.
active since 2014 online only.
The challenge was to overturn a brand that over the years has obtained its recognition, giving to all the visual identity new life and a more international breath.
With the new logo, a dynamic and flexible identity system based on lines was designed.
These represent the changing and handmade character of the brand, accompanying it everywhere: in social communication, on packaging and in institutional campaigns.
All the web site was designed as a fluid and dynamic place that contains and shows
what the user need in the less time possible.
